Diddy's Empire Crumbles: 18 Brands Jump Ship Amidst Allegations

 

Sean 'Diddy' Combs is facing a tough time as 18 brands are distancing themselves from him due to recent allegations of sexual abuse. The famous rapper, known for hits like 'I'll Be Missing You,' is dealing with lawsuits from his ex-girlfriend Cassie Ventura and three other women. This has led to him stepping down as chairman of Revolt, and several companies are cutting ties with his new e-commerce platform, Empower Global.

 

Annette Njau, founder of House of Takura, a company specializing in bags, apparel, and eyewear, explained their decision in simple terms, saying, "We take the allegations against Mr. Combs very seriously and find such behaviour abhorrent and intolerable."

 

Luxury skincare brand Tsuri emphasized their commitment to distancing themselves, with founder Ashli Goudelock stating, "As a women-owned and -led company, we do not and will not linger in a grey area about the mistreatment of women."

 

Two other companies, Nuudii System and No One Clothiers, also cut ties upon learning of the allegations. Lenard Grier, co-founder of No One Clothiers, highlighted the conflict with their brand's values, saying, "The allegations against Mr. Combs are in direct conflict with these beliefs. In turn, we felt a moral imperative to end our relationship."

 

However, one business owner has decided to stick with the platform, expressing support for the former CEO Khadijah Robinson's vision. This founder, who chose to remain anonymous, explained, "[We] were eager to support what SHE created."

 

Out of the 160 brands on the platform, five are still deciding, while nine have no immediate plans to leave. Combs, on the other hand, continues to deny all allegations, reaching a private settlement with Cassie, emphasizing that it doesn't imply wrongdoing.